Developing An Email Newsletter

Developing An Email Newsletter

The creation of a newsletter is a serious decision because initiating one without the infrastructure and commitment to sustain it can wind up doing more harm than good. Your email newsletter, once launched, will create an expectation among recipients and if you fail to deliver on that expectation it could lead to a backlash as your customers cll your reliability or commitment into question. The infrastructure you need includes content sources, graphic sources, and the email capacity to send the newsletter. The commitment is eased when you create a timetable that details when…continue reading →